George had set up his own business, Cardine Accessories working on automobile suspension systems and moderators. Most loyally, he went back to Hortsmans when they were reconstituted and stayed until they finally ceased trading in 1929.

After this, George turned his mind to other things working in a studio in his back garden. He had become fascinated with the concept of spring based mechanisms allowing weighted objects to be moved freely into any position where they remain balanced In 1932 he filed a patent that is clearly identifiable as the first Anglepoise lamp using 4 springs. George went into small scale production; and naturally he used springs supplied by Terry’s.

However he soon realised he needed to find a partner. His patent became effective in January 1934 and within a month he had signed an agreement giving Terry’s exclusive rights; and they started to manufacture the lamp in return for a royalty. The royalty was 4 shillings a lamp. The new product was launched at the British Industries Fair in Birmingham in February 1934.

Terry’s were unable to register Equipoise as a name, so they adopted the word Anglepoise. Terry’s had a numbering system where every new product was given a consecutive number. This lamp had two: 1208 was a short arm version with 12 inch arms and the1209 had 18inch arms – the same dimensions as George’s prototype. The 1209 proved the more popular. The management of Terry’s felt that the existing Anglepoise 4 spring design was too industrial and they had their eyes on the domestic market. George went back to the drawing board and working with the designers at Terry’s they came up with the 3 spring version, known in the Terry’s numbering system as the 1227. George applied for a patent 433,617 in 1934, and manufacture commenced in 1935. The sales of this new design quickly overtook the 4 spring original.