On a recent trip to Japan, our Anglepoise® MD, Richard Sellwood chanced upon a fantastic new showroom concept. Intersect by Lexus, located in Tokyo’s fashionable Aoyama district, turns all notion of the traditional car showroom on its head. What Masamichi Katayama of internationally acclaimed design practice, Wonderwall has created is a beautifully curated mixed-use boutique gallery space – somewhere for passers-by to grab a coffee or a bite to eat whilst they relax in the attractive café, library, lounge, retail and gallery areas and, almost subliminally, experience the Lexus brand.
From the intricate hand crafted bamboo veneered structures adorning the exterior façade (handcrafted by expert craftsmen and inspired by the bamboo steering wheels which are an optional extra on some Lexus models), every detail is carefully considered and peppered with intriguing design references to Lexus. In the first floor “Garage” space, where the aim is to illustrate both the beauty of the Lexus design and its functionality, interior stylist, Fumiko Sakuhara, chose to display an Anglepoise® Original1227™ lamp alongside the Lexus steering wheel. Her reason? Partly because this classic 1930’s Anglepoise® design is a personal favourite, but also, says Sakuhara, “because we thought the lamp shared the same industrial beauty. This is because of the lamp’s straight lines and functional arm and the way it has been adapted to fit today’s environment whilst inheriting the beautiful elements of the original design.”
If you’re lucky enough to find yourself in Tokyo, this remarkable new concept showroom is well worth a visit. If a visit in person is off limits, you can still check out the showroom at http://www.lexus-int.com/intersect/tokyo/