When British brand, London Undercover approached us last month to ask if they could feature Anglepoise® as guest brand of the month, of course we said yes. Established in 2008 by designer Jamie Milestone, London Undercover has been on our radar for some time. We love the way they’ve brought the humble umbrella to life, inspiring us Brits to enjoy and take pride in what must surely be our most indispensable, everyday British accessory. No longer do we see the umbrella as a boring, disposable, unconsidered item; now it’s that highly covetable fashion accessory we must have, a canvas to express who we are.
So for the next 4 weeks, when you pass by the London Undercover Spitalfields store you’ll spot one of our Giant1227™ floor lamps standing proud in the window. Venture inside, and you’ll find our classic Original1227™ desk lamps displayed alongside the tempting selection of fine quality, beautifully crafted, quintessentially British products available in London Undercover’s stylish East London flagship store. There are gorgeous umbrellas of course, but also fine quality bowlers and trilbys, Yorkshire Wool, Harris Tweed and Duck and Waxed Canvas bags, traditional cashmere scarves, vintage eyewear and sunglasses, the coolest men’s grooming products and plenty more besides …
London Undercover is at 20 Hanbury Street, London E1 6QR, www.londonundercover.co.uk. Go and see for yourself!
Read their blog here