{"id":5016,"date":"2020-02-20T16:29:00","date_gmt":"2020-02-20T16:29:00","guid":{"rendered":"https:\/\/www.anglepoise.com\/?p=5016"},"modified":"2020-02-20T16:29:00","modified_gmt":"2020-02-20T16:29:00","slug":"behind-the-abandon-darkness-movement","status":"publish","type":"post","link":"https:\/\/www.anglepoise.com\/eu\/journal\/behind-the-abandon-darkness-movement\/","title":{"rendered":"Behind the &#8216;Abandon Darkness&#8217; Movement"},"content":{"rendered":"<section  class=\"c-content content-section  u-background-colour--black\" >\n    <div class=\"container\">\n                    <div class=\"content content--white u-stack u-stack--small\" >\n                <p>An Anglepoise has always been a light for life. Since its early days, prizing both form and function in equal measure, it has been an illuminating friend that has moved with its owners through life. From lighting up homework and hobbies to homes and offices, it is \u2013 and always has been \u2013 much more than a lamp.<\/p>\n\n            <\/div>\n                    <\/div>\n<\/section>\n\n<section  class=\"c-full-width-video full-width-video \">\n\t    <div class=\"full-width-video__video video full-width-video__video--1310313141\" data-behaviour=\"video-container\">\n\t\t\t\t\t<iframe loading=\"lazy\" id=\"video\" class=\"video__video\" width=\"100%\" height=\"100%\" title=\"Anglepoise - Behind the Abandon Darkness Movement\" src=\"https:\/\/www.youtube.com\/embed\/fsnvD7Ly3pI?enablejsapi=1&#038;origin=\" frameborder=\"0\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-behaviour=\"video-player\" data-video-id=\"fsnvD7Ly3pI\"><\/iframe>\n\t\t\t\t\n\t\t\t\t<div class=\"video__play\">\n\t\t\t<button type=\"button\" aria-label=\"Watch\" class=\"\" data-behaviour=\"video-play\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100\" height=\"100\" viewBox=\"0 0 100 100\">\n  <g id=\"Group_1323\" data-name=\"Group 1323\" transform=\"translate(-288 -2983)\">\n    <g id=\"Ellipse_23\" data-name=\"Ellipse 23\" transform=\"translate(288 2983)\" fill=\"none\" stroke=\"#707070\" stroke-width=\"1\">\n      <circle cx=\"50\" cy=\"50\" r=\"50\" stroke=\"none\"\/>\n      <circle cx=\"50\" cy=\"50\" r=\"49.5\" fill=\"none\"\/>\n    <\/g>\n    <path id=\"Polygon_1\" data-name=\"Polygon 1\" d=\"M16.5,0,33,28H0Z\" transform=\"translate(356 3017) rotate(90)\"\/>\n  <\/g>\n<\/svg>\n<\/button>\n\t\t\t\t\t\t\t<div class=\"watch-length\" data-behaviour=\"video-length\">\n\t\t\t\t\t<span>Watch<\/span> (3:37)\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<style>\n    @media (min-width: 1440px) {\n        .full-width-video__video--1310313141 {\n            background-image: url(https:\/\/www.anglepoise.com\/eu\/wp-content\/uploads\/sites\/2\/2021\/10\/Screenshot-2021-10-20-at-17.13.12-1.png);\n            background-size: cover;\n            background-repeat: no-repeat;\n        }\n    }\n    @media (max-width: 1440px) {\n        .full-width-video__video--1310313141 {\n            background-image: url(https:\/\/www.anglepoise.com\/eu\/wp-content\/uploads\/sites\/2\/2021\/10\/Screenshot-2021-10-20-at-17.13.12-1.png);\n            background-size: cover;\n            background-repeat: no-repeat;\n        }\n    }\n    @media (max-width: 768px) {\n        .full-width-video__video--1310313141 {\n            background-image: url(https:\/\/www.anglepoise.com\/eu\/wp-content\/uploads\/sites\/2\/2021\/10\/Screenshot-2021-10-20-at-17.13.12-1.png);\n            background-size: cover;\n            background-repeat: no-repeat;\n        }\n    }\n    @media (max-width: 360px) {\n        .full-width-video__video--1310313141 {\n            background-image: url(https:\/\/www.anglepoise.com\/eu\/wp-content\/uploads\/sites\/2\/2021\/10\/Screenshot-2021-10-20-at-17.13.12-1.png);\n            background-size: cover;\n            background-repeat: no-repeat;\n        }\n    }\n<\/style>    <\/div>\n<\/section>\n\n\n<section  class=\"c-content content-section  u-background-colour--black\" >\n    <div class=\"container\">\n                    <div class=\"content content--white u-stack u-stack--small\" >\n                <p>The video also gives you a glimpse behind the scenes of our recent brand video, Abandon Darkness.<\/p>\n<p>In a world that has become much more throwaway than any one of us would like, we are rethinking the way we manage our business. A part of this is our new Guarantee for Life, which is our promise to keep your light in working order throughout your lifetime.<\/p>\n\n            <\/div>\n                    <\/div>\n<\/section>\n\n<section  class=\"c-single-image c-single-image--right-align content-section u-background-colour--black\">\n    <div class=\"single-image single-image--right-align container\">\n                        \n    \n    <img decoding=\"async\"\n                        width=\"\"\n        height=\"\"\n        src=\"\"\n        alt=\"Type 75 Desk Lamp &#8211; Paul Smith Edition 3\"\n    \/>\n\n    <\/div>\n<\/section>\n\n<section  class=\"c-content content-section  u-background-colour--black\" >\n    <div class=\"container\">\n                    <div class=\"content content--white u-stack u-stack--small\" >\n                <p>You can find out more about the <a href=\"https:\/\/www.anglepoise.com\/guaranteed-for-life\/\">Guarantee<\/a> here but if you want to know why, please watch our video. You\u2019ll hear from MD Simon Terry, his father John Terry who owned the business before him, as well as one of our creative partners, <a href=\"https:\/\/www.thegaragesoho.london\/\" target=\"_blank\" rel=\"noopener\">the Garage Soho<\/a> with advertising legend <a href=\"https:\/\/en.wikipedia.org\/wiki\/John_Hegarty_(advertising_executive)\" target=\"_blank\" rel=\"noopener\">Sir John Hegarty.<\/a><\/p>\n\n            <\/div>\n                    <\/div>\n<\/section>\n\n<section  class=\"c-single-image c-single-image--right-align content-section u-background-colour--black\">\n    <div class=\"single-image single-image--right-align container\">\n                        \n    \n    <img decoding=\"async\"\n                        width=\"842\"\n        height=\"631\"\n        src=\"https:\/\/www.anglepoise.com\/eu\/wp-content\/uploads\/sites\/2\/2021\/10\/lamp-anim-1-842x631.jpeg\"\n        alt=\"lamp-anim\"\n    \/>\n\n    <\/div>\n<\/section>\n\n<section  class=\"c-content content-section  u-background-colour--black\" >\n    <div class=\"container\">\n                    <div class=\"content content--white u-stack u-stack--small\" >\n                <p>If you would like to hear about our ethos and core values from joint Managing Director John Purnell, which form the core of the culture of Anglepoise the business. Then you can read more here<\/p>\n\n            <\/div>\n                    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>An Anglepoise has always been a light for life. Since its early days, prizing both form and function in equal measure, it has been an illuminating friend that has moved with its owners through life &#8230;<\/p>\n","protected":false},"author":1,"featured_media":7475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1,45],"tags":[],"class_list":["post-5016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.anglepoise.com\/eu\/wp-json\/wp\/v2\/posts\/5016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anglepoise.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.anglepoise.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.anglepoise.com\/eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anglepoise.com\/eu\/wp-json\/wp\/v2\/comments?post=5016"}],"version-history":[{"count":0,"href":"https:\/\/www.anglepoise.com\/eu\/wp-json\/wp\/v2\/posts\/5016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anglepoise.com\/eu\/wp-json\/wp\/v2\/media\/7475"}],"wp:attachment":[{"href":"https:\/\/www.anglepoise.com\/eu\/wp-json\/wp\/v2\/media?parent=5016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.anglepoise.com\/eu\/wp-json\/wp\/v2\/categories?post=5016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.anglepoise.com\/eu\/wp-json\/wp\/v2\/tags?post=5016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}