Project: The Conran Shop x It’s Nice That for London Design Festival 2017
Design Concept: It’s Nice That in association with Arc Two, Michael Crowe and Howling Hands
Photography: Jack Hems
The Conran Shop teamed up with champion of creativity It’s Nice That to showcase a playful installation combining products, set design, storytelling and chaos in the windows of their flagship Chelsea store. Challenging the traditional perception of a private view where everything is presented to perfection, for this 3-week event Conran’s windows tell a different story. Here we see the aftermath of an evening that began as a glittering event but took a lurch towards the unexpected and questions what a truly memorable event might really be. A custom coloured Type 75™ Giant floor lamp in Conran blue takes pride of place in the installation alongside art fabrications by Howling Hands.