{"id":9948,"date":"2023-02-07T14:41:14","date_gmt":"2023-02-07T14:41:14","guid":{"rendered":"https:\/\/www.anglepoise.com\/usa\/?page_id=9948"},"modified":"2025-02-10T19:49:17","modified_gmt":"2025-02-10T19:49:17","slug":"design-principles","status":"publish","type":"page","link":"https:\/\/www.anglepoise.com\/usa\/about-us\/design-principles\/","title":{"rendered":"Design Principles"},"content":{"rendered":"
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Anglepoise Design<\/h6>

\n Design Principles\n <\/h2>\n

Our design principles for the Anglepoise lamp has always been rooted in design excellence. Its timeless form continues to delight the makers and the do-ers, providing focus and light just where and when it\u2019s needed. But, while we are steeped in history, it\u2019s the future that will define us for a new generation. Not only do we have a responsibility to be anti-disposability and pro-longevity, collaborations with some of the World\u2019s leading designers, who share our values and design principles, also have a part to play in opening up Anglepoise to brand new audiences.<\/p>\n<\/div>\n <\/div> \n

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    In everything we do we first understand why<\/h4> Our products look like they do because they solve a human problem, serving a purpose, fit for the task in hand.\n <\/div>\n <\/li>\n
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    It\u2019s better to do one thing exceptionally well<\/h4> Focus brings learnings, experience and knowledge.\n <\/div>\n <\/li>\n <\/ul>\n
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      Durability is a joy<\/h4> We build using methods and materials that will last. Our products are guaranteed for life because we feel things should last a lifetime and beyond.\n <\/div>\n <\/li>\n
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      We create products that are responsive and encourage interaction<\/h4> We choose materials and details that invite the human touch, that are a pleasure to use. We design for elegance, proportion, balance and finger tip responsiveness.\n <\/div>\n <\/li>\n <\/ul>\n
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        We design to create a smile<\/h4> The objects that become treasured possessions in our lives, are the ones that somehow we become attached to – that make us smile.\n <\/div>\n <\/li>\n
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        We pursue openness<\/h4> We want everyone we interact with to feel part of us. We pursue feedback to learn, adapt and always improve everything we do. We foster collaborations with like minded partners, for the greater good.\n <\/div>\n <\/li>\n <\/ul>\n
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          Authenticity with delight<\/h4> We will remain true to our iconic heritage guided by the original principles and ideas that created the Anglepoise. But we will aim to constantly surprise and delight within that authentic vision. After all we do want to make people smile when using our products\n <\/div>\n <\/li>\n
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          Loved beyond a lifetime<\/h4> In short we are led by the overriding principle of taking The Long View and of growing a company and creating products that are built to last. Even to be loved, for a lifetime and beyond.\n <\/div>\n <\/li>\n <\/ul>\n
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          <\/div>\n <\/div>\n \n\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":54,"featured_media":0,"parent":245730,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"6183,6177,6214,6170,6176,6205","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"class_list":["post-9948","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDesign Principles<\/title>\n<meta name=\"description\" content=\"The design principles behind the Anglepoise lamp has always been to delight the 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