We set a live brief for their new 90 Mini Mini desk lamp to students from the University of Portsmouth studying a Digital Photography module in The School of Creative Technologies under the watchful eye of Claire Sambrook. Over the course of the year students were able to borrow a lamp and photograph this in a location and style of their choosing. They needed to tell the story of their lamp in the final outcome and use it as a prop. This could be used in shot to light a person, piece of work, room / table or even outdoors at night. Students were encouraged to be unique and show the product in a different way.
“It always amazes me the way creative thinkers can dynamically rethink a theme like the modern workspace and at the same time challenge, probe, excite and entertain your product and brand.” Simon Terry, MD, Anglepoise