In June 2018, leading digital consumer personalization giant Photobox Group (Photobox, Moonpig, Hofmann, poster XXL) opened a state-of-the-art London HQ in an historic former Daily Mirror printworks in Clerkenwell. UK design and build firm Oktra converted the historic 37,000 sq. ft. four-storey space into an agile technology and business hub for the group’s 400 employees whose brands operate across fifteen markets. In line with company culture and ethos, the brief required an environment that would support collaborative and flexible ways of working, offering each brand ‘squad’ a variety of completely open-plan work, daily stand-up and collaboration spaces.
The four floors surrounding a vast industrial atrium are colour-coded using the CMYK formula at the foundation of all print shops. Anglepoise® Original 1227™ Giant Floor and Pendant lamps provide functional lighting across each floor, most custom coloured in complementary Light Blue, Traffic Yellow or Telemagenta. Exposed original concrete walls, pillars, ceilings and an original crane hanging over the reception sit in juxtaposition to the clean, modern and colourful design and furnishings throughout.
“Anglepoise offers a custom colour range in line with the brand’s aesthetic; the CMYK colours were spread across each floor, with furniture and accessories contributing to the spectrum. Anglepoise not only provides an assortment of colours but the varying size of each design allows for a bespoke and flexible environment, which supports Photobox Group’s need for a transformable space,” – Oktra.
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