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Paper City Pop-up Celebrates the World's Favourite Colour

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Founded in Hull by George Frederick Smith in 1885, not long after Anglepoise® family company Herbert Terry and Sons was established, longtime passionate pioneer of the paper industry G. F. Smith, has become Britain’s foremost supplier of specialist paper to the creative industries. So, when Anglepoise® was invited to participate in G. F. Smith’s ‘Paper City’ pop-up to celebrate the World’s Favourite Colour we were intrigued …

To mark Hull UK City of Culture 2017, G. F. Smith resolved to find the World’s Favourite Colour, voted by the public. An extensive survey spanning more than 100 countries was conducted and many thousands of votes were recorded. The result is celebrated today in Hull and soon in London, in a ‘Paper City’ pop-up shop offering an eclectic range of products from iconic British brands, all customized in the Worlds’s Favourite Colour, Marrs Green – named after Annie Marrs who picked the colour closest to the consensus, inspired by the blue/green/grey tones that ‘dance’ on the River Tay in her home city Dundee.

And this is where Anglepoise® comes in …

The full collection of products in Marrs Green.

An imposing Original 1227™ Giant floor lamp in Marrs Green is now displayed in the Hull pop-up shop, available to order alongside a series of custom- coloured products from brands we admire, including Tokyobike, Cambridge Satchel Company, Sunspel – and of course, G. F. Smith. A ‘Paper City’ exhibition, a series of paper installations by eight leading creatives commissioned by G. F. Smith, runs concurrently in nearby Fruit Market and includes one installation by Hull-based design company Made in Thought to showcase the World’s Favourite Colour. Both exhibition and pop-up are in Hull until 9th July before moving to G. F. Smith’s Show Space in London on 12th July.


Paper City Hull: 30 June – 9 July:

Humber Street Gallery,
64 Humber Street,
Hull HU1 1TU

Fruit Market Humber Street
Hull, HU1 1UU

Paper City London: From 12 July

G F Smith Show Space in London,
27-28 Eastcastle Street,