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The Conran Shop x It's Nice That

Project
The Conran Shop x It's Nice That
Location
The Conran Shop, London
Design
It’s Nice That in association with Arc Two, Michael Crowe and Howling Hands
Photos
Jack Hems

The Conran Shop teamed up with champion of creativity It’s Nice That to showcase a playful installation combining products, set design, storytelling and chaos in the windows of their flagship Chelsea store. Challenging the traditional perception of a private view where everything is presented to perfection, for this 3-week event Conran’s windows tell a different story. Here we see the aftermath of an evening that began as a glittering event but took a lurch towards the unexpected and questions what a truly memorable event might really be. A custom coloured Type 75™ Giant floor lamp in Conran blue takes pride of place in the installation alongside art fabrications by Howling Hands.


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