What do you see when you
switch on an Anglepoise?

A pool of light,
or a lamp Illuminating brilliance?

The book you’re reading,
the music you’re playing,

the design you’re creating,
or even the cake you’re baking.

A design that functions not flirts.

A spring loaded tool that adopts
whatever position you command.

A symbol of permanence
in a world of obsolescence.

That switches on your imagination,
turning darkness into light.

With a reassuring click.
On and off.

We’re not just a lamp,
we’re an Anglepoise,

made for life.
A life we guarantee