What do you see when you switch on an Anglepoise?

A pool of light, or a lamp Illuminating brilliance?

The book you’re reading, the music you’re playing,

the design you’re creating, or even the cake you’re baking.

A design that functions not flirts.

A spring loaded tool that adopts whatever position you command.

A symbol of permanence in a world of obsolescence.

That switches on your imagination, turning darkness into light.

With a reassuring click. On and off.

We’re not just a lamp, we’re an Anglepoise, made for life.

A life we guarantee